![]() ![]() ![]() Once you know which icon to go with, you should look for logo typography that has a similar vibe as the image you chose. Feel free to be creative when choosing an icon for your logo just remember to look at what competitors in your culinary space are doing, and make sure to differentiate your icon from theirs. You can also use an icon that best represents the type of service you offer, like a chef’s hat for gourmet meals, or a cupid to symbolize romantic ambience. Alternatively, you can try to emphasize an aspect of your brand’s personality that you think would appeal to your audience the hotdog on wheels pictured above is full of fun and energy in addition to clearly communicating what’s being sold. If you run a food truck, you might consider using a symbol of the food you want to be best known for, like a hamburger or tacos. Another option would be to include an emblem or a crest, which tells your audience that your brand is timeless and established–evoking associations with the past. With food and drink logos, that could mean using an image of the best-selling item on your menu, or going with a more abstract design to convey a quality of your eatery that you want to emphasize.įor example, if you own a brewery, you can go the obvious route–a pitcher of beer with water sloshing out, or two glasses clinking. Your icon is an easy way to draw the eye of your audience, by showing them something that’s familiar to them. ![]()
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